DENVER — We often hear entrepreneurs complain about local bureaucracy, but this time it’s different. Many are praising the city of Denver for cutting red tape.
In an unprecedented move, Denver will allow bars and restaurants to expand where they can legally serve liquor and liquor during the Stanley Cup Finals.
The move comes after the Colorado Avalanche’s epic win over the Edmonton Oilers in the Western Conference Finals.
SEE MORE INFORMATION: Colorado Avalanche back in Stanley Cup Finals for the first time since 2001
It’s called a temporary modification of premises.
“We’re looking at the idea of what we can do to help these businesses thrive and give customers an opportunity to go out and celebrate together,” said Eric Escudero, a spokesman for the Denver Department of Tax and Licensing. As a result, the City of Denver is announcing that we will waive the 30-day requirement for bars and restaurants that wish to expand the area where they can serve alcoholic beverages. on having an Avalanche lookout party.”
The modification would essentially allow companies to set up service areas and tents outside, often in common spaces, grassy areas or parking lots. This would expand its operations to the Stanley Cup Final.
“This sounds like a party to me,” said Gingie Fairfield, bartender and waitress at The Cherry Cricket Ballpark.
“That would certainly create a lot of excitement,” said Noel Hickey, owner of Celtic on Market.
Both said this move has the potential to bring companies together.
“Do a little thing up front and maybe sell exclusive drinks that we make,” Fairfield said of possible ideas. “And then people can go out and get someone else’s exclusive drinks. If a bar has, you know, a piña colada as a drink, we know it and so we can make a margarita or something. And then we can all work together.”
“Absolutely,” Hickey agreed. “This creates a party zone near the stadium where everyone can come in and have their party before the game and then go into the bars to watch the games. … Whenever you can bring more people into the city center it’s always a good thing.”
SEE MORE INFORMATION: Fans of Avalanche and City of Denver prepare for Stanley Cup final
The city said that, after two years of lockdowns, this is something it can do to give back.
“We will always try to help as many people as possible,” Escudero said. “We know we want to help our restaurants and bars, especially considering what they’ve been through during the pandemic. And this is a golden opportunity for them to expand how much money they’re making to make up for the losses they’ve taken during the pandemic. And, of course, we will have people ready to answer any questions, so as many companies as possible can benefit from it.”
The city says it cannot guarantee that all applications will be approved, but it will consider all of them. To apply, click here.
“It costs nothing to sign up,” Escudero said. “It doesn’t hurt to apply to see if you have an opportunity to do so. It’s great to see everyone from Denver and Colorado get excited and behind the Avalanche, and this is a great opportunity for people to come together.”
The city said companies must also have an adequate security plan in place if they choose to participate.
“We want to make sure it’s safe, that there’s safety and a plan for the garbage, so it doesn’t become a negative for our city,” Escudero said. “But I would encourage companies to also plan ahead. If this works, it would be good for companies to start looking at the Super Bowl. If the Broncos get there, we could do it again for this event.”
“I think it’s a really good way to bring the community together and, honestly, bring the bars together as well,” Fairfield said.
SEE MORE INFORMATION: Want to watch the Stanley Cup final at Ball Arena? get ready to pay
And it gives most fans a place to celebrate during games, with ticket prices already in the thousands of dollars.
“Tickets are incredibly expensive, I believe, starting at $1,000 on nosebleeds. So this is like opening day of baseball where everybody comes to the center,” Hickey said. “They want to be a part of the action, but only 42,000 come to the game.”