Hailey Bieber Sued by Minority-Owned Company Over Rhode Skin Care Line

“Hailey could choose any brand for her skin care line. We only have the ‘RHODE’ brand that we have built. That’s why we didn’t sell her our brand when she asked four years ago, and why we’re asking her now to rebrand her skin care line.”

Hailey Bieber is being sued for trademark infringement over the launch of her new skin care line, Rhode, by owners of a clothing line of the same name.

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Hailey launched her latest business venture last Wednesday, announcing on Instagram that she and her team of dermatologists and chemists have “spent years” working on their products to ensure that each “restore, protect and nourish” the skin.

“WELCOME TO THE WORLD OF RHODE,” she wrote on Instagram. “We are a curated line of skin care essentials made with thoughtful intent. Our formulas nourish the skin barrier to instantly provide moist, delicious skin, improving its appearance over time.”

The skin care line is presumably titled after Hailey’s middle name, which is Rhode.

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However, just a week after its release, Hailey found herself embroiled in a legal battle with two co-founders of the nine-year-old fashion brand Rhode.

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The Rhode clothing line was launched in 2013 by Purna Khatau and Phoebe Vickers. On Instagram, the business is described as “a lifestyle brand that brings a global sensibility and joyful vibe” to shoppers’ wardrobes and homes.

According to court documents obtained by People, Khatau and Vickers filed the lawsuit against Hailey on Tuesday of this week, claiming they launched their company in May 2013 and have since “dedicated themselves” to “growing and nurturing the RHODE brand through of much personal sacrifice and hardship.”

The lawsuit goes on to claim that Rhode now boasts an impressive reputation, with items worn by Beyoncé and Rihanna. The company expects to earn US$ 14.5 million this year alone.

Khatau also noted that she and Vickers own the Rhode brand for “various items of common clothing and accessories” and have filed requests for expansion into other areas such as makeup and skin care.

Additionally, the lawsuit alleges that Khatau and Vickers were “initially promised” to user @rhode Instagram by the platform. “But after initially promising us, Instagram decided to allow Ms. Bieber used it, even though he didn’t have any posts until June 8, 2022,” they allege.

Speaking on the matter, Khatau and Vickers released a statement on Instagram on Tuesday covering the matter in detail.

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“Nine years ago, we quit our jobs and founded Rhode in our apartment, creating a fashion company from scratch,” they wrote. “We are two enterprising women who met in college, built the RHODE brand and put years of hard work into our co-owned minority company.”

“Today, we were forced to file a lawsuit against Hailey Bieber and her new skin care line launched last week that is branded ‘rhode’. We didn’t want to file this lawsuit, but we had to do it to protect our business,” they continued.

“We admire Hailey,” they added. “She worked hard and gained the ability to create her own skin care line. We don’t want to sue Hailey; we want to celebrate it. As fellow entrepreneurs, we wish her every success.”

Interestingly, the duo claimed that Hailey actually asked them to buy the “Rhode” brand four years ago, and said they closed it.

“Hailey could choose any brand for her skin care line,” they wrote. “We only have the ‘RHODE’ brand that we’ve built. That’s why we didn’t sell her our brand when she asked four years ago, and why we’re asking her now to rebrand her skin care line.”

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“Using our brand is harming our company, our employees, our customers and our partners,” they continued.

“We are confident in the outcome of the lawsuit, but we hope that Hailey now understands the damage we are sure she never meant to cause and changes the branding of her skin care line.”

BuzzFeed News reached out to Hailey’s representatives for comment.

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