Netflix Targets Liberals With ‘Snowflake Mountain’

On Wednesday, Netflix quietly dropped snowflake mountain with little promotion in the period leading up to your arrival. And just watch the first 30 seconds of the reality show to understand why.

If you haven’t guessed it yet, the “snowflake” in snowflake mountain refers to the pejorative term widely used by the right – and often preceded by the word “liberal” – to describe someone who is overly sensitive. The eight-episode series follows a group of young adults who are reportedly “overly emotional, easily offended and dramatic”. Their parents, whom they all still live with, send them out into the wilderness, where two military veterans teach them survival skills that will somehow turn into maturity and responsibility when they return home. It is later revealed that they are also competing in a Survivor-style competition for a $50,000 prize.

The show’s authenticity is immediately called into question when we receive a brief overview of the cast. You feel that the contestants are actors or non-professionals who have been told to look overly narcissistic and lazy by the producers. For example, a 19-year-old woman named Devon, who “parties 24/7,” tells us that her only contribution to society is being vegan. A white British guy named Liam childishly claims that cleaning is “not for me, honey!” And a black man named Carl tells us, while playing basketball, that he dropped out of college without further information about his life.

In general, snowflake mountain has a familiar early-to-mid-2000s Fox sensibility to the subject, mixed with the kind of overtly wacky tone of other Netflix shows like the floor is lava and Is it cake? The series doesn’t have the stakes it tries to set, given how obviously scripted it all seems. And the challenges are as fascinating as watching your neighbor cut down a tree, which is literally one of your assignments. (Though there is one particularly shocking and unyielding scene where Devon the vegan has to butcher a deer carcass.)

Depictions of cast members become more bearable over time, treating them less like one-dimensional caricatures and more like recognizable human beings with backstories. Meanwhile, survival experts Matt and Joel, a former Army Combat Engineer and a former Navy Explosive Device Disposal Technician, respectively, are purposefully unarmed and accessible to convey a message that the people who wreak havoc in dough to live on are really harmless. to the end of snowflake mountainyou notice that it delivers the same centrist messages as the Emmy-winning original series on Netflix weird eyeonly this time aimed at progressive and urban millennials and Gen Z.

At a time when Netflix stock is plummeting due to a massive loss of subscribers this year, which is only set to get worse, snowflake mountain it reads as a desperate attempt by the streaming service to woo conservative viewers who may not see themselves represented on its current programming. Netflix has already taken a right-wing stance in our current culture war, allowing transphobic comedians to thrive on its platform, so why not invite bigoted subscribers to poke fun at a decidedly diverse group of young people presented in the most stereotypical of ways?

Netflix has already taken a right-wing stance in our current culture war, allowing transphobic comedians to thrive on its platform, so why not invite bigoted subscribers to poke fun at a decidedly diverse group of young people presented in the most stereotypical of ways?

One can imagine Netflix executives advocating snowflake mountain claiming that it mocks young people in general, as opposed to people of color and queer people who are cast on the show. But viewers who already make uninformed generalizations about younger generations — such as the idea that they don’t work, are very sensitive, and are economically privileged — and use the term “snowflake” seriously, often have prejudiced views about demographics. displayed in the Series. Even as the show becomes more grounded and sympathetic, it has already done the job of confirming any prejudices conservative viewers may have towards black and gay women, for example.

However, snowflake mountain is another instance of Netflix, which likes to applaud itself for having progressive values ​​and embracing diversity, wanting to have both. It’s also another reminder that tech companies, particularly those as large as Netflix, have no morals, and we shouldn’t really expect them to have any. If their newest reality show proves to be a hit, we can only expect more of this kind of conservative, boot-licking garbage in the future.

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